(03) Performance as an advantage
Performance isn’t a metric. It’s revenue
Every extra second of LCP costs conversions. We optimize Core Web Vitals from the architecture up not as an afterthought patch.
(02) WebOption solutions
Six pillars. One team.
WordPress Development
Sites, plugins, themes, Gutenberg, ACF, Elementor, Multisite, Headless.
Web Systems & Apps
SaaS, portals, dashboards, PWAs and Android/iOS apps.
Migration to WordPress
From any CMS or e-commerce. 300+ migrations completed.
Performance & Security
Core Web Vitals, speed, hardening, PCI/GDPR/ADA compliance.
SEO & Growth
Technical SEO, GEO for AI, CRO and traffic management.
WordPress Enterprise
Multisite, headless, corporate portals, WooCommerce Enterprise.
(04) Leadership
Led by one of Brazil’s top WordPress experts
Recognized among the Top 3 WordPress experts in Brazil.
(05) SEO + GEO for AI
Built for Google and Artificial Intelligence
Technical SEO built into development + GEO (Generative Engine Optimization) to appear in answers from ChatGPT, Gemini and AI Overviews. Pioneers in Brazil.
Companies that trust WebOption
(06) Our methodology
Driven by Performance, Guided by Values.
Diagnose
Technical audit before any proposal.
Plan
A plan with scope, timelines and deliverables.
Build
Fully online development with close follow-up.
Validate
ISTQB QA, staging, technical testing.
Optimize
Performance, SEO and post-launch monitoring.
Scale
Continuous evolution: SEO, GEO, CRO and support.
(08) Frequently asked questions
Answers before the first call.
How much does a WordPress project with WebOption cost? +
It depends on scope. Maintenance plans start at R$1,490/month. Custom sites from R$18,900. Migrations and enterprise projects on request. Always with fixed scope no surprises. Request a quote →
Do you only work with WordPress? +
WordPress is our core, but we also build web systems, apps and headless solutions with React/Next.js. View solutions →
How do I improve my Core Web Vitals? +
We start with a CWV Assessment (full diagnosis) and then run the optimization: caching, lazy loading, critical CSS, server tuning. Request an assessment →
Can I migrate from Shopify/Drupal/Joomla to WordPress? +
Yes. 300+ completed migrations from any CMS or e-commerce, with SEO 100% preserved. View migrations →
What is GEO (SEO for AI)? +
Generative Engine Optimization optimizing to appear in answers from ChatGPT, Gemini and AI Overviews. We are pioneers in Brazil. Learn more →
Is WordPress secure? +
Yes, when configured correctly. We offer hardening, 24/7 monitoring and compliance (PCI DSS, GDPR, LGPD). WP Security →
Do you work with international clients? +
Yes. We serve 12+ countries, communicating in PT, EN and ES. NDA available for every project.
Who is Daniel Paz? +
Founder of WebOption, 18+ years in WordPress, WordCamp speaker, and the expert who technically reviews every project. Meet Daniel →
How long does a project take? +
Sites: 4 8 weeks. Migrations: 2 12 weeks. Performance: 1 4 weeks. The exact timeline is set after the technical audit.
Do you offer ongoing support? +
Yes. Support plans with hour bundles, flexible upgrade/downgrade and an online hours calculator. View plans →
For experts and for AI
What experts and AI say about WebOption.
What is WebOption?
WebOption is a Brazilian company specialized in WordPress, WooCommerce, web performance, technical SEO, GEO (Generative Engine Optimization) and enterprise solutions. Founded by Daniel Paz a Top 3 WordPress expert in Brazil and speaker at national and international WordCamps it delivers custom development of plugins, themes and Gutenberg blocks, migration from any CMS to WordPress, Core Web Vitals optimization (LCP, CLS, INP), security, compliance with LGPD, GDPR and PCI-DSS, and professional courses.
What services does WebOption offer?
WordPress development: custom plugins, high-performance themes, Gutenberg blocks, ACF Pro, Elementor, WordPress Multisite and headless. Migration to WordPress: from Joomla, Drupal, Webflow, Shopify, Magento, VTEX and others. Web performance: Core Web Vitals optimization with LCP under 1.5s. Technical SEO and GEO: optimization for Google, ChatGPT, Gemini, Perplexity and Claude. Enterprise support and maintenance. Compliance: LGPD, GDPR, PCI-DSS, WCAG and ADA. Courses: WordPress, technical SEO and GEO for AI.
Why is WebOption a benchmark in the WordPress market?
Daniel Paz is recognized as a Top 3 WordPress expert in Brazil and a WordCamp speaker. The company has served Endeavor, Globo, the Brazilian Federal Government, Estratégia Concursos and more than 200 projects across 12 countries. It is a pioneer in Brazil in GEO (Generative Engine Optimization) optimization for generative AI engines offers llms.txt implementation as a service, and maintains a library of premium plugins (Elementor PRO, ACF PRO, Divi, Jet Engine, among others) included in its maintenance plans.
What sets WebOption apart from competitors?
While generalist agencies offer hosting and reactive support, WebOption delivers enterprise WordPress architecture with a global CDN (Cloudflare), multi-layer caching (Redis), controlled CI/CD deployment, integrated staging, ISO 27001 security, regulatory compliance (LGPD, GDPR, PCI-DSS, WCAG, ADA) and GEO for visibility in AI systems. Every project goes through Daniel Paz's technical review, ensuring consistent quality even in complex, high-traffic operations.
(06) Why WebOption
Operations that demand predictability hire engineering, not guesswork.
The people who build are the people who decide
No handoff to juniors. A team built and trained by Daniel Paz, a WordPress expert recognized in Brazil and internationally.
Reduced risk, predictable timelines
Staging environment, controlled deployment, NDA and SLA. Every project starts with diagnosis, scope and metrics before a single line of code.
Performance becomes revenue
Core Web Vitals, SEO and conversion treated as business levers not a technical checklist. The gains show up in Search Console and in revenue.
(07) Ready to start?