(01) What we deliver
Visuals that perform.
No unnecessary commercial theme code. Custom themes with optimized performance, WCAG accessibility and brand visual identity integrated into the code.
(02) Problem → Solution
The challenge and the delivery.
Commercial theme with dead code degrading performance.
Custom theme
Zero unnecessary code. Every line written for your project.
Generic visuals that don't differentiate the brand.
Identity in the code
Design system integrated into the theme: colors, typography, spacing and components.
Old theme incompatible with Gutenberg/FSE.
Native Block Theme
Theme prepared for Full Site Editing with theme.json and template parts.
Accessibility and SEO neglected in the theme.
Native WCAG + SEO
HTML semantics, ARIA, contrast and schema integrated from the start.
(03) In detail
What makes the difference.
FSE / Block Themes
Theme 100% editable by the WordPress editor, no page builders.
theme.json
Centralized design tokens: configurable colors, fonts, spacing.
Performance
Optimized enqueue, critical CSS, no render-blocking resources.
Accessibility
Native WCAG 2.2 AA, keyboard, screen readers and contrast.
Process
How it works.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is WordPress theme development?
WordPress theme development is the creation of a custom visual template that defines the site's layout, typography, colors and components: without relying on commercial themes (Avada, Divi, Enfold). A custom-built theme has clean code, no unused features, and far superior performance to multipurpose themes.
Custom theme vs commercial theme: which to choose?
Commercial themes offer a quick start and a ready-made look, but they load code for hundreds of features you don't use, weight, vulnerabilities and difficulty updating. A custom theme has code only for what's necessary: higher PageSpeed scores, simpler maintenance and a unique visual identity without template limitations.
What is a Block Theme (FSE) in WordPress?
Full Site Editing Block Theme is the native theme model of modern WordPress (WP 5.9+). The entire site structure, header, footer, page templates, is editable via the Block Editor, without code. The theme.json file centralizes global styles (colors, typography, spacing). It's the future of WordPress theme development.
What is theme.json and why is it important?
theme.json is the central configuration file of Block Themes. It defines the color palette, typographic scale, spacing and editor controls available to the client. It removes unnecessary inline styles from the classic editor, enables consistent design tokens and improves the separation between design and content.
How do themes affect Core Web Vitals?
The theme is the biggest performance factor in WordPress, far more than most plugins. Heavy themes (Divi, Avada, Elementor Hello) load hundreds of KB of unnecessary CSS and JS. A custom-built theme with inline critical CSS, native lazy loading and no render-blocking JS can have LCP 2 to 5× better than the same content on a multipurpose theme.
Frequently asked questions
Answers before the first call.
Is it more worth it than a commercial theme? +
For professional projects, yes. Commercial themes carry dead code that degrades performance and limits customization.
Do you develop Block Themes? +
Yes. FSE with theme.json, template parts and a complete visual editor.
How much does it cost? +
From R$9,900 for a custom theme. Includes design system and training.
Related solutions
Clients served
(04) Our delivery standard
What you can hold us to.
ERP, CRM or legacy system integrations come with a closed scope: documentation and testing are part of the delivery, not an extra.
A custom theme here means no page builder: real mobile performance and an editorial team that publishes on its own.
Gutenberg and ACF blocks built for the people who edit: complex structure behind, simple screen up front.
(05) Why WebOption