(01) What we deliver
Convert more with what you have.
Funnel analysis, form optimization, CTA testing, checkout friction and an improvement roadmap with impact estimates.
(02) Problem → Solution
The challenge and the delivery.
Good traffic but low conversion.
Conversion diagnosis
Funnel, forms, CTAs and checkout analyzed.
No A/B testing data.
Structured tests
Hypotheses, tests and learnings documented.
Many landing pages, none optimized.
Focused optimization
The highest-traffic pages prioritized by impact.
(03) In detail
What makes the difference.
Funil Analysis
Every stage measured: awareness → conversion.
A/B Testing
Tests with statistical significance.
Form Optimization
Fields, validation and micro-copy optimized.
CTA Testing
Position, color, copy and urgency tested.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is a CRO Assessment?
CRO Assessment (conversion rate optimization evaluation) is the initial diagnosis that identifies where and why users abandon the conversion funnel, without converting into a lead, purchase or signup. It combines quantitative analysis (Google Analytics, heatmaps, session recordings) with heuristic UX review to prioritize the biggest improvement opportunities.
What data to analyze in a CRO Assessment?
Essential data sources: (1) GA4: conversion funnel, abandonment rate per stage, behavior by device/traffic source; (2) Heatmaps and clickmaps (Hotjar, Microsoft Clarity), where users click vs. where they should; (3) Session recordings, real behavior of users who abandoned; (4) Exit survey, why they left; (5) Usability tests, 5 users reveal 80% of the problems.
What's the difference between a CRO Assessment and an A/B test?
A CRO Assessment is a diagnosis, it identifies problems and formulates improvement hypotheses. A/B testing is validation, it tests whether a specific hypothesis improves conversion under controlled conditions. The Assessment comes first: without clear data and hypotheses, A/B tests test what doesn't matter. The result of the Assessment is a backlog of experiments prioritized by estimated impact.
How long does a CRO Assessment take?
Basic assessment (analytics analysis + UX heuristics): 1 to 2 weeks. Full assessment (analytics + heatmaps + recordings + user interviews + usability testing): 3 to 5 weeks. The deliverable is a report with: top 10 problems by estimated impact, testable improvement hypotheses, and a prioritized experiment plan.
What are the most important CRO metrics?
Primary metrics: overall conversion rate (unique visitors ÷ conversions), conversion rate by source, average value per session. Diagnostic metrics: bounce rate per landing page, time on page, scroll depth, form abandonment rate per field, cart abandonment rate. E-commerce CRO monitors: add-to-cart rate, checkout completion rate and AOV.
Frequently asked questions
Answers before the first call.
Do CRO and SEO work together? +
Absolutely. SEO brings traffic; CRO converts. Without CRO, investment in SEO is wasted.
What does the assessment include? +
Funnel, forms, CTAs, checkout analysis + A/B testing + roadmap prioritized by impact.
How long to see results? +
First improvements in 2-4 weeks. Continuous optimization with monthly cycles.
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption