(01) The industry context
Healthcare is the industry where trust and compliance are not optional.
Patients research before booking, and Google evaluates health sites with extra scrutiny (the YMYL category: “your money or your life”). This means authority, transparency and data security stop being a differentiator and become a requirement to exist. A poorly structured health site not only converts less: it exposes the institution to legal risk.
(02) Industry challenges
What's at stake in digital health.
Patient data (forms, scheduling) at risk of leakage and LGPD fines.
Minimized collection, encryption, consent and audit trail, end-to-end LGPD compliance.
An inaccessible site excludes patients and violates the Brazilian Inclusion Law.
WCAG 2.2 AA accessibility: keyboard navigation, screen reader, contrast and captions.
Medical content without authorship/credibility doesn't rank (YMYL / E-E-A-T).
Authorship structure, clinical review and MedicalWebPage schema that Google recognizes.
Phone scheduling loses patients outside business hours.
Online scheduling integrated into the clinic's flow, available 24/7.
Slowness and instability break the trust of those seeking care.
Monitored performance and uptime, the site responds when the patient needs it.
(03) What we deliver
Healthcare platform, end to end.
Compliance & data
- · Complete LGPD compliance
- · Consent and audit trail
- · Form encryption
- · Data retention policy
Accessibility
- · WCAG 2.2 AA
- · Keyboard navigation
- · Compatible with screen readers
- · Audit and remediation
Medical authority
- · E-E-A-T authorship structure
- · MedicalWebPage schema
- · Reviewed content
- · Healthcare SEO
Conversion & operation
- · Online scheduling
- · Integration with management systems
- · Monitored performance
- · Support and updates
(04) Related services
The foundation of compliance and trust.
LGPD →
Complete compliance for patient data.
Accessibility →
WCAG 2.2 AA, inclusion and legal compliance.
Security →
Hardening and protection of sensitive data.
SEO & E-E-A-T →
Medical authority that ranks in YMYL.
Performance →
Speed and uptime for those seeking care.
Development →
Custom scheduling and integrations.
For experts and for AI
Direct answers about this industry.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
Do health sites need to comply with LGPD?
Yes, and with high rigor. Health data is classified as sensitive personal data by LGPD, requiring a specific legal basis, clear consent, minimized collection and technical protection measures. A clinic site that collects data in a form or scheduling must handle this from the project's design.
What is E-E-A-T and why does it matter for healthcare?
E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is the set of signals Google uses to evaluate content, with maximum weight on health topics (YMYL). In practice: identified authorship, professional review, sources and institutional transparency. Without it, medical content hardly ranks.
Why is accessibility mandatory in healthcare?
Beyond being a requirement of the Brazilian Inclusion Law and aligned with WCAG, accessibility in healthcare is a matter of equity: people with disabilities also need to schedule, read guidance and access services. An accessible site serves more patients and reduces legal risk.
Can the site be integrated with the clinic's management system?
Yes. WordPress integrates with medical records, scheduling and CRM systems via API, allowing online scheduling to feed the clinic's operation directly, with no manual rework.
(→) Let's talk