(01) What we deliver
Ranking preserved, traffic maintained.
We map each URL, configure 301 redirects, preserve backlinks and reconfigure Search Console. Monitoring in the first weeks ensures zero loss.
(02) The real risk
Migrating poorly costs months of traffic.
URLs changed without a 301 redirect.
Mass 404s. Google deindexes the pages and the authority accumulated by each URL evaporates.
Titles and metadata not transferred.
Pages lose relevance for the terms they ranked for and drop in the SERP.
Schema and structured data not recreated.
Rich snippets disappear from the SERP and CTR plummets, even with the position maintained.
Internal links and backlinks pointing to dead URLs.
Authority stops flowing and the internal PageRank mesh breaks.
Performance and Core Web Vitals drop.
Negative experience signal: positions drop even with the content intact.
-40%
average traffic drop in migrations done without a 301 redirect map.
3 6months
is the average time to recover ranking after a poorly executed migration.
0
positions lost in our monitored migration process.
(03) Our process
Five steps, ranking intact.
Each step closes a risk door before opening the next. Nothing goes live without full validation in a mirror environment.
Inventory & baseline
Map of each URL, current Search Console positions, backlinks and traffic. We photograph the "before".
301 redirect map
1:1 match from each old URL to the new one, no chains, loops or orphan 404s.
On-page SEO recreated
Titles, meta, headings, schema and canonical replicated, or improved, on the new site.
Staging & validation
New site tested in a mirror environment; a full crawl checks 404, schema and canonical before go-live.
Go-live & monitoring
Sitemap submitted; indexing, 404 and traffic closely tracked in the first weeks.
(04) What we preserve
Every SEO signal, transferred.
(05) Deliverables
What you receive.
→
301 redirect map
Complete URL → URL spreadsheet, documented and audit-ready.
→
SEO baseline report
Positions, traffic and backlinks recorded before the migration, your benchmark.
→
Validated go-live checklist
Crawl, 404, schema and canonical checked item by item before publishing.
→
Post-migration monitoring
Tracking of indexing and traffic in the first weeks, with fine-tuning.
In depth
Migrating without losing SEO, explained.
What does migrating without losing SEO mean?
It’s transferring a site to WordPress while keeping intact the signals that sustain ranking: URLs (or equivalent 301 redirects), titles, metadata, schema, internal-link structure and backlinks. Done with method, Google understands the change as continuity, not as a new site, and organic traffic is preserved.
What are the biggest risks?
URLs that change without a redirect (404 errors), loss of metadata, schema not recreated, content that disappears in the process and a speed drop. Each of these points drops positions. Our process covers them all with a checklist and validation before go-live.
How do you ensure preservation?
Complete inventory of URLs, one-to-one 301 redirect map, meta/schema recreation, preservation of content architecture and staging testing. After publishing, we submit the new sitemap and monitor indexing and traffic in Search Console in the first weeks.
How long until traffic stabilizes?
Structural changes are read in days to weeks. Small fluctuations are normal right after the migration; with the right redirects and signals, traffic stabilizes and tends to improve, because we gain performance and structure in the process.
(06) Frequently asked questions
Questions before migrating.
Will I lose positions during the migration? +
No, when done with method. With the 301 redirect map and faithful recreation of on-page SEO, Google interprets the change as continuity. There may be a few days of fluctuation while it reindexes, but positions return to the previous level.
How long does an SEO-loss-free migration take? +
It depends on the size and the number of URLs. Institutional sites usually take 2 to 4 weeks; portals with thousands of pages require more time mapping redirects. The initial diagnosis sets the exact timeframe.
Do you migrate from any platform? +
Yes. We migrate from Joomla, Drupal, Webflow, Framer, Wix, Duda, AEM and others to WordPress: and from Magento, Shopify, VTEX and Nuvemshop to WooCommerce. See all the sources on the Migration page.
Does the site go down during the switch? +
No. We build and validate everything in a staging environment and do the cutover in a controlled way, without downtime perceptible to users or to Google’s crawling.
What if traffic drops anyway? +
Post-go-live monitoring exists precisely for this. We track indexing, 404s and traffic in Search Console and fix any redirect or meta that slipped through, before it becomes a loss of position.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is SEO-loss-free migration?
SEO-loss-free migration is the process of redesign, CMS change, URL restructuring or hosting switch that preserves accumulated organic traffic, rankings, backlinks and domain authority. It requires mapping each URL, 301 redirects, metadata transfer and post-migration validation in Search Console.
Why do migrations lose organic traffic?
The most common causes: (1) Old URLs not 301-redirected to equivalents. Google treats them as new pages with no history, (2) Content removed without a redirect, (3) Wrong or missing canonical tags, (4) Outdated sitemap during the transition, (5) robots.txt blocking the new site in staging that was kept in production, (6) Core Web Vitals worsening in the redesign.
What is redirect mapping and how to create it?
Redirect mapping is a spreadsheet listing each old URL and its destination URL after the migration, including status (301, 302, new, removed). Created with a full site crawl (Screaming Frog) + Search Console analysis (which URLs have traffic/impressions). Prioritize URLs with traffic and backlinks, they impact SEO the most if not redirected.
How to validate a WordPress migration post-launch?
Post-go-live checklist: (1) Check redirects with Screaming Frog (0 404s on old URLs with traffic), (2) Submit the new sitemap in Search Console, (3) Monitor indexing coverage in the first 2 weeks, (4) Verify Core Web Vitals haven't regressed, (5) Compare organic traffic D+7 and D+14 vs. the previous period, (6) Monitor ranking of the top 20 keywords for 30 days.
When to use a 301 vs 302 redirect in a migration?
301 (Permanent Redirect) should be used for all permanent URL changes. CMS migration, redesign, restructuring. Google transfers virtually all PageRank through a 301. 302 (Temporary Redirect) is for temporary redirects: maintenance, A/B test, page under construction. Using 302 in a migration is a common mistake that prevents authority transfer.