(01) What we deliver
Speed that impacts revenue.
Object cache (Redis), page cache, browser cache, CDN, CSS/JS minification, image/video lazy load and dead-code elimination.
(02) Problem → Solution
The challenge and the delivery.
High LCP scaring away users before the content loads.
Loading optimization
Critical CSS, preload, lazy load and render-blocking elimination.
Heavy JavaScript blocking interactivity.
Script optimization
Code splitting, defer/async, tree shaking and dead-code removal.
Unoptimized images consuming bandwidth.
Image pipeline
WebP/AVIF, responsive srcset, native lazy load and image CDN.
Slow server without proper cache.
Optimized stack
Redis object cache, page cache, CDN and Brotli compression.
(03) In detail
What makes the difference.
Caching
Redis, Varnish, browser cache and multi-layer CDN.
Assets
Minification, concatenation and critical path optimization.
Database
Query optimization, index tuning and automated cleanup.
Monitoring
Regression alerts and weekly speed reports.
Process
How it works.
Process
How it works, step by step.
Measurement
PageSpeed, waterfall and TTFB of the current site.
Optimization
Front-end, back-end and assets trimmed down.
Cache & CDN
Cache layers and global delivery.
Verification
Re-test and proof of gains.
Benefits
What you gain.
Fast loading
First paint in a fraction of a second.
Less abandonment
The visitor doesn't wait, and stays.
More conversion
Speed that becomes sales.
Better SEO
Fast sites rank better.
Deliverables
What's included.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is WordPress speed optimization?
WordPress speed optimization is the set of techniques that reduce page load time: covering server (PHP, MySQL, OPcache), network (CDN, compression, HTTP/2), front-end (CSS/JS minification, lazy loading, critical CSS) and Core Web Vitals (LCP, INP, CLS). The goal is TTFB < 200ms e LCP < 2,5s.
What is page cache in WordPress and how does it work?
Page cache stores the HTML generated by PHP and delivers it directly to the browser without running PHP or querying the database. Plugins like WP Rocket, W3 Total Cache or LiteSpeed Cache do this. On Nginx servers, the cache can be served directly by the web server without even calling PHP, the fastest method possible.
Does minifying CSS and JS really speed up WordPress?
Minification reduces file size by removing spaces, comments and shortening variables, typical gain of 10% to 30%. The biggest benefit comes from the combination: minification + concatenation (fewer HTTP requests) + Brotli compression (server). On HTTP/2, concatenation is less critical since multiple files are multiplexed.
Does image lazy loading improve all Core Web Vitals?
Lazy loading (loading=”lazy”) indirectly improves LCP by prioritizing critical resources, but should NEVER be applied to the hero/LCP image, that causes poor LCP. CLS isn’t affected by lazy loading if width/height are set. INP isn’t affected. The rule: loading=”lazy” on everything below the fold; fetchpriority=”high” + preload on the LCP image.
Frequently asked questions
Answers before the first call.
How long does the optimization take? +
Simple sites: 1-2 weeks. Complex sites with WooCommerce: 2-4 weeks.
Do you guarantee PageSpeed 100? +
We guarantee Core Web Vitals in the green. The exact score depends on third-party scripts.
Can the optimization break something? +
Everything is done in staging with rollback ready. Zero risk to production.
Related solutions
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption