(01) Conversion fronts
Every click must justify the investment.
UX audit
User experience analysis: flows, friction points, heatmaps and recommendations.
CRO diagnosis
Conversion diagnosis: funnel, forms, CTAs, checkout and improvement opportunities.
Connection Rate Optimization
Optimization of the connection rate between paid ads and on-site conversion, real ROI.
Landing Page Optimization
Landing pages optimized for each channel and campaign, copy, layout and CTA tested.
Conversion Consulting
Strategic conversion consulting with Daniel Paz, methodology and implementation.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is CRO (Conversion Rate Optimization)?
CRO is the discipline of increasing the percentage of visitors who take the desired action, purchase, signup, booking, download, without increasing traffic. It combines data analysis, user psychology, UX design and controlled experiments (A/B, multivariate) to identify and remove the barriers that prevent conversion.
What's the average conversion rate of WordPress sites?
It varies a lot by business type: B2C e-commerce: 1% to 3%, B2B e-commerce: 0.5% to 1.5%, lead-generation landing pages: 2% to 5%, SaaS product landing pages: 3% to 8%. More important than the industry average is the site's own evolution, a 0.5% improvement on an e-commerce with 10,000 visitors/month can represent tens of thousands of reais in monthly revenue.
How does site performance affect CRO?
Performance and conversion have a direct, measurable relationship. An LCP above 4 seconds can reduce conversions by 30% to 50% compared with an LCP below 1.5 seconds. Layout shifts frustrate users and cause accidental clicks, while slow interactions increase abandonment. A fast site is a prerequisite for effective CRO because copy and design cannot compensate for a page that stalls.
What is A/B testing and how to implement it in WordPress?
An A/B test splits traffic between two versions of a page (A=control, B=variant) and measures which converts more. Tools: Google Optimize (discontinued) → substitutes: VWO, Optimizely, Convert, AB Tasty. For WordPress, plugins like Nelio A/B Testing integrate natively. Minimum duration: 2 weeks or 95% statistical significance with at least 100 conversions per variant.
What to test first in a CRO campaign?
Prioritize by impact potential × ease of implementation: (1) CTA: text, color, position (high impact, low effort); (2) Landing page headline (high impact, low effort); (3) Form, number of fields, order, labels; (4) Social proof, position and format of testimonials; (5) Price and anchoring (high impact, requires business validation). Start simple, validate, scale.