Traffic dropped? We recover lost rankings

What is SEO Recovery?

SEO Recovery is the process of recovering lost organic traffic: after a Google penalty (manual action or algorithmic), a drop caused by a poorly executed migration, an algorithm update, or technical regression. It involves diagnosing the root cause, technical and content fixes, and monitoring until the previous positioning is recovered.

What are the main causes of organic traffic drops?

Most common causes: (1) Google Core Update (change in quality/authority criteria), (2) Migration with non-redirected URLs, (3) Manual penalty for unnatural links or deceptive content, (4) Technical issue (accidental noindex, robots.txt block, wrong canonicals), (5) Keyword cannibalization created by new content.

How to distinguish an algorithmic drop from a manual penalty?

A manual action appears in Search Console with a specific explanation. An algorithmic decline has no notification and often coincides with a confirmed Google core update, usually affecting a page type or topic. Technical declines appear in indexing and coverage reports and should be investigated separately.

How long does it take to recover from a Core Update?

It depends on the nature of the drop and how fast the fixes are made. For technical drops (noindex, redirect), recovery can be fast, 2 to 6 weeks after the fix. For Core Update drops (content quality), the process is longer, full recovery normally happens at the next Core Update after the improvements, which may be 3 to 6 months later.

What is link disavow and when to use it?

Disavow is a file submitted to Google via Search Console asking it to ignore low-quality links pointing to the site. Used when there's a manual penalty for unnatural links, or when backlink analysis reveals toxic links in significant quantity. Google recommends caution, disavowing good links can hurt. Always try to remove the link first.