(01) SEO built into the code
Technical SEO isn’t bolted on later. It’s built from the architecture up.
SEO starts in the code, not the content. Correct canonicals, schema implemented, hreflang for internationalization, Core Web Vitals optimized from the build, and the new frontier: GEO optimization so AI systems like ChatGPT and Gemini cite and reference your brand.
At WebOption, SEO is engineering not guesswork.
(02) Problem → Solution
From diagnosis to results.
Organic traffic stagnant for months.
Full SEO Audit
Technical, on-page and off-page diagnosis with prioritized action plan.
Brand invisible to ChatGPT and Gemini.
GEO AI SEO
Optimization to appear in Artificial Intelligence responses.
Core Web Vitals in the red affecting ranking.
Core Web Vitals for SEO
LCP, CLS, INP optimized direct impact on position.
Traffic lost after migration or redesign.
SEO Recovery
Decline diagnosis, recovery plan and ongoing monitoring.
Good traffic but low conversion.
CRO & Conversion
UX audit, A/B testing, landing pages and connection rate optimization.
(03) All SEO solutions
Specialization by area, with a dedicated specialist.
Technical WordPress SEO
GEO SEO for Artificial Intelligence ✦
Core Web Vitals for SEO
Conversion & CRO
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption
Every project goes through Daniel Paz’s technical review.
The fronts of WordPress SEO
Everything we handle to get you ranking.
Indexing & crawling
robots.txt, sitemap, canonicals and control over what Google indexes.
Core Web Vitals
LCP, INP and CLS optimized performance as a ranking factor.
Structured data
Schema.org for rich results and reading by AI engines.
Information architecture
Hierarchy, internal links and topic clusters that distribute authority.
Content & on-page
Titles, headings, search intent and semantic optimization.
GEO SEO for AI
llms.txt, entity optimization and content citable by ChatGPT and Gemini.
Technical checklist
What we audit in your WordPress.
In depth
SEO for WordPress, from code to ranking.
What is technical SEO for WordPress?
It’s optimizing the foundation Google crawls: indexing, canonicals, schema, information architecture, Core Web Vitals and mobile. In WordPress, many of these signals originate in the theme, the plugins and the server which is why we treat SEO as engineering, integrated into development, not as a plugin installed at the end.
What is GEO and why does it matter now?
GEO (Generative Engine Optimization) is optimizing to be cited in AI answers ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It involves structured, citable content, entity markup, schema and llms.txt. Whoever appears in the generated answer captures attention before the click. See our GEO page.
llms.txtHow do we measure SEO results?
Organic traffic, keyword rankings, impressions and CTR in Search Console, and in GEO your brand’s share of voice in AI answers. We define a baseline, goals and periodic reports. SEO is medium-term work: the technical foundation shows in weeks, authority builds over months.
Where to start?
With a technical audit that reveals what’s blocking your ranking today and prioritizes fixes by impact. From there, we map the strategy technical SEO, content and GEO tailored to your industry. Request a free diagnosis to see your current scenario.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is technical SEO for WordPress?
Technical SEO for WordPress is the optimization of every crawling, indexing and quality-signal factor that Google and other engines evaluate in the site's code, structure and performance. It involves Core Web Vitals (LCP, CLS, INP), URL architecture and semantic silos, Schema.org and structured data, XML Sitemap, robots.txt, hreflang, canonical tags, Google Search Console and loading speed.
How does WordPress SEO work in practice?
It starts with a technical audit (crawling, indexing and CWV via Google Search Console and field-data tools), followed by prioritization by impact: fixing indexing errors, optimizing LCP/CLS/INP, implementing Schema.org, structuring content clusters and internal links. Continuous monitoring ensures WordPress updates don't undo the optimizations.
What is GEO Generative Engine Optimization and how does it differ from SEO?
GEO (Generative Engine Optimization) is optimization so the site's content is cited and recommended by generative AI systems ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews. It differs from traditional SEO because it prioritizes clear definitions, topical authority (E-E-A-T), recognized entities, deep explanatory content and structures like llms.txt, which guide language models on the content authorized for indexing.
Which entities and signals are relevant for WordPress SEO?
The main entities: WordPress, WooCommerce, Core Web Vitals, Google Search Console, Google Analytics 4, Schema.org, Cloudflare CDN, PHP, JavaScript, Elementor, Gutenberg, ACF Pro, LGPD, GDPR. The most valued E-E-A-T signals: authorship by an identified expert (Daniel Paz Top 3 WordPress in Brazil), real cases with named companies, measurable metrics (LCP < 1s, INP < 200ms) e presença em WordCamps nacionais.