(01) What we deliver
Strategy for the future.
Roadmap covering traditional SEO + GEO: preparation for AI Overviews, LLM citations and entity authority building.
(02) Problem → Solution
The challenge and the delivery.
SEO strategy focused only on traditional Google.
Integrated SEO + GEO
Roadmap covering organic search AND AI answers simultaneously.
No preparation for Google's AI Overviews.
AI Overviews ready
Content structured to appear in Google's AI panels.
Content investment with no return in AI.
Measurable ROI
Combined AI + organic visibility metrics.
Team without GEO knowledge.
Consulting + training
Strategy + team training for GEO autonomy.
(03) In detail
What makes the difference.
Integrated Roadmap
Traditional SEO + GEO in a cohesive, prioritized plan.
AI Overviews
Preparation for the AI panels Google is expanding.
Content Strategy
Content calendar optimized for Google + AI.
Training
Training of the internal team in GEO and AI Search.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is AI search strategy?
AI Search Strategy is the planning of presence in generative search systems ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. Unlike classic SEO focused on rankings of 10 blue links, the AI Search strategy focuses on being the source cited in AI-generated answers.
How do AI systems choose which sources to cite?
LLMs and RAG (Retrieval-Augmented Generation) systems prioritize sources with: high domain authority, structured and factual content, rich schema markup, a defined llms.txt, content in question-answer format (good for extraction), and citations of other trusted sources. Sites with vague language, no verifiable facts and no semantic structure are rarely cited.
Are GEO and SEO different or complementary strategies?
Complementary the foundations are the same (authority, content, speed), but GEO adds specific layers: llms.txt, rich schema markup for entities, content in formats LLMs process well (definitions, lists, comparisons, Q&A), and monitoring of citations in AI answers. A site well optimized for SEO has a good base for GEO but not automatically.
What is llms.txt and why create it?
llms.txt is a text file at the site's root (similar to robots.txt) that guides LLMs on how to use the site's content which pages have high-quality content, what the main entities are, how the company prefers to be referenced, and which pages shouldn't be used as a source. It's an emerging practice endorsed by Anthropic and adopted by companies like Cloudflare.
How to measure the results of an AI Search strategy?
AI Search KPIs: (1) Frequency of domain citation in Perplexity/ChatGPT answers for target queries, (2) AI-referred traffic (visible in GA4 as referral from chat.openai.com, perplexity.ai), (3) Appearances in Google AI Overviews (trackable via SGE Visibility in tools like Semrush), (4) Share of Voice in AI answers for the niche.
Frequently asked questions
Answers before the first call.
What is AI Search Strategy? +
Integrated SEO + GEO roadmap that prepares your content for traditional Google AND AI answers simultaneously.
Is WebOption a reference in GEO? +
Yes. We are pioneers in Generative Engine Optimization in Brazil the first WordPress team with a dedicated GEO service.
Does GEO replace SEO? +
No. GEO complements. Your strategy needs to cover organic search + AI Search for maximum reach.
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption
Every project goes through Daniel Paz’s technical review.
(06) Frequently asked questions
AI search strategy.
What is an AI Search Strategy? +
It’s the integrated plan to position your brand in the new search Google AI Overviews, ChatGPT, Perplexity. It combines technical SEO, GEO and citable content production into a single strategy.
Where do we start? +
With a diagnosis of your current scenario: where you appear, where competitors appear and what opportunities exist. The strategy is born from that map.
Does this replace my current SEO strategy? +
No it encompasses it. Technical SEO is the foundation. We add the generative optimization layer to cover both traditional search and AI search.
How long until I see results? +
Technical adjustments show within weeks. Building consistent presence in AI answers is ongoing medium-term work, typically 3-6 months.
Do you track results? +
Yes. Continuous monitoring of your share of voice across the AI engines, with monthly reports and course corrections.