(01) What we deliver
Data Google reads.
Schema markup implementation with JSON-LD: Organization, Person, FAQ, Product, Review, BreadcrumbList, HowTo and more.
(02) Problem → Solution
The challenge and the delivery.
Google doesn't understand the content structure.
Complete schema
JSON-LD for each content type on the site.
No rich snippets in search results.
Rich Results
FAQ, How-to, Review and Product with active rich snippets.
Schema implemented but with errors.
Validation and correction
Test in Rich Results Test + monitoring in Search Console.
(03) In detail
What makes the difference.
Organization
Company data in the Knowledge Graph.
FAQ
Questions and answers with SERP expansion.
Product
Price, availability and reviews in the results.
BreadcrumbList
Navigation hierarchy visible in Google.
Process
How it works.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is Schema Markup that Google and the AIs understand?
Schema Markup that Google and the AIs understand (schema.org) is a structured-data vocabulary that helps search engines and AI systems understand the content: page type, mentioned entities, relationships between data. Implemented via JSON-LD, RDFa or Microdata. Google uses schema for rich snippets (stars, price, FAQ, HowTo) and to feed the Knowledge Graph and SGE.
Which schema types are most important for WordPress?
Organization and WebSite (every installation), Article and BlogPosting (blog), Product with Offer and AggregateRating (e-commerce), LocalBusiness (local businesses), FAQPage (question accordion), HowTo (step-by-step tutorials), BreadcrumbList (navigation), Person (authors), Course (courses) and Event (events). Each type generates specific rich results in Google.
How does schema markup help with AI optimization (GEO)?
Generative AI systems like ChatGPT, Perplexity and Gemini consume schema markup to understand entities, relationships and verifiable facts about a business. Organization schema with knowsAbout, sameAs and founder establishes the brand's identity. FAQPage schema optimizes for direct answers in AI Overviews and conversational answers.
How to validate WordPress schema markup?
Use the Rich Results Test (search.google.com/test/rich-results) to check whether the schema is valid and eligible for rich snippets. The Schema Markup that Google and the AIs understand Validator (validator.schema.org) checks conformity with the schema.org vocabulary. Search Console has an "Enhancements" report showing schema errors at scale across the entire site.
Frequently asked questions
Answers before the first call.
Does schema improve ranking? +
Schema isn’t a direct ranking factor, but rich snippets increase CTR, which has an indirect impact.
Which schemas do you implement? +
Organization, Person, FAQ, HowTo, Product, Review, BreadcrumbList, Article and more.
Does it work with WordPress? +
Yes. We implement via JSON-LD in the head. It doesn’t depend on a plugin.
Related solutions
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption