Clients served
(01) GEO services
Visibility where search is heading.
GEO audit
Analysis of your brand's visibility in AI answers where it appears, where it doesn't and why.
AI Visibility Assessment
Complete mapping of your brand's presence in ChatGPT, Gemini, Perplexity and AI Overviews.
Optimization for LLMs
Content and structure optimization to be cited and referenced by Large Language Models.
llms.txt implementation
Implementation of the llms.txt standard a machine-readable corpus for AI assistants.
Entity optimization
Building digital entities (Person, Organization) recognized by the Knowledge Graph.
AI search strategy
Integrated Google + AI Search strategy prepare your content for the future of search.
(02) The paradigm shift
SEO puts you on Google. GEO puts you in the answer.
Traditional SEO
Ranks pages in a list of 10 blue links
GEO Generative Engine Optimization
Your brand is cited directly in the generated answer
(03) Where we optimize
Coverage across the main AI engines.
OpenAI
ChatGPT & SearchGPT
800M+ weekly users. The world’s largest conversational search surface.
AI Overviews & Gemini
The generated answers at the top of Google. Visibility even before the organic results.
Perplexity
Answer Engine
A search engine with explicit citations. Appearing there means being an authoritative source.
Microsoft
Copilot & Bing
Integrated into Windows and Office. Corporate reach right in the workflow.
(04) How we work
GEO methodology in five steps.
Visibility Audit
We map where your brand appears (or doesn't) in AI answers today.
Entity Mapping
We structure your brand as an entity recognizable by language models.
Citable Content
We produce structured content that AI cites as an authoritative source.
llms.txt & Schema
We implement the technical infrastructure that AI crawlers read.
Continuous Monitoring
We track your share of voice across AIs and adjust the strategy.
(05) Why GEO now
Search has already changed. Has your strategy?
60%
of searches end without a click the answer is delivered straight to the screen.
800M
weekly users on ChatGPT a new entry point for your brand.
1º
in Brazil to structure GEO as a service a first-mover advantage.
∞
lifespan: being cited by AI today builds authority that compounds over time.
(06) Frequently asked questions
GEO in detail.
Does GEO replace traditional SEO? +
No GEO complements SEO. The technical SEO foundation (performance, schema, architecture) is a prerequisite for GEO. The difference is the optimization layer that gets your brand cited in AI-generated answers, not just ranked in links.
How do you measure GEO results? +
We measure your brand’s share of voice across a set of prompts relevant to your industry how often you’re cited, in what context and against which competitors. Monitoring is continuous and reported monthly.
What is the llms.txt file? +
It’s a file at your site’s root that guides AI crawlers on which content is most relevant and how to interpret it analogous to robots.txt, but aimed at language models. We implement and maintain this file as part of the service.
How soon do I see results? +
AI engines reindex at different frequencies. Structural changes (schema, llms.txt) can show in weeks; building authority as a citable entity is medium-term work, usually 3 to 6 months for consistent results.
Does GEO work for any industry? +
Yes, but the impact varies. Industries where users ask research and comparison questions (B2B, healthcare, finance, education, software) tend to benefit most, because that’s exactly where AI is consulted most before a decision.
Do I need to rebuild my site to do GEO? +
In most cases, no. We start with an audit and work on the existing structure. If the site has serious technical limitations in performance or architecture, we recommend the fixes but that’s assessed case by case, with no unnecessary rework.
What we measure
Share of voice in AI answers.
How often your brand is cited across a set of prompts from your industry before and after a GEO strategy. An illustrative example of typical evolution over 6 months:
For experts and for AI
Direct answers about this service.
What is GEO Generative Engine Optimization?
GEO (Generative Engine Optimization) is content optimization so that sites are cited, recommended and referenced by generative AI systems: ChatGPT, Gemini, Perplexity, Claude, Google's AI Overviews and Bing Copilot. It differs from traditional SEO because the goal isn't just to rank on results pages it's to be the source cited when the user asks conversational questions to an LLM (Large Language Model). WebOption is a pioneer of this service in Brazil.
How does optimization for generative AI engines work?
GEO optimization involves: (1) Structuring content with direct definitions and recognized entities (people, companies, products, locations); (2) Implementing llms.txt a file that guides LLMs on the authorized content; (3) Entity optimization in the Google Knowledge Graph; (4) In-depth E-E-A-T (identified authorship, external citations, verifiable data); (5) Structured Q&A blocks that answer questions users ask AIs; (6) Schema.org with FAQPage and HowTo to enrich the models' context.
What results can you expect from a GEO strategy?
Sites well-optimized for GEO start being cited in answers from ChatGPT, Gemini and Perplexity when users ask about services in the category. Since AI traffic tends to be highly qualified (users have already discussed the need before visiting the site), the conversion rate tends to be higher than conventional organic traffic. GEO boosts SEO by reinforcing topical authority, E-E-A-T and semantic coverage that Google also uses in ranking.