Clients served
(01) Technical fronts
SEO where it really matters: in the code.
SEO audit
Complete technical diagnosis: crawlability, indexing, errors, ranking opportunities.
Technical SEO
Canonical tags, hreflang, robots, sitemap, speed, Core Web Vitals, the fundamentals.
Schema Markup
Person, Organization, FAQ, Review, Product, Breadcrumbs, rich snippets that convert.
Information architecture
Cluster structure, interlinking, taxonomies and hierarchy that distribute authority.
SEO recovery
Traffic-drop diagnosis, recovery plan and monitoring until restoration.
(02) In depth
The four pillars of technical SEO we execute.
Each front is diagnosed, prioritized by impact and executed in code, not in generic plugins. The result is measurable in Search Console and in revenue.
Semantics & entities
Proper semantic HTML (h1 to h6, article and nav), Schema.org markup, an entity graph and sameAs references help Google and AI systems understand who you are, not only what you publish. This is the foundation of E-E-A-T and visibility in language models.
Core Web Vitals
LCP < 2.5s, INP < 200ms, CLS < 0.1, measured in the field (CrUX), not just in the lab. Image optimization, critical CSS, lazy-load, fonts, caching and server. Performance is a direct ranking factor and the biggest conversion lever.
Crawlability & crawl budget
URL architecture and internal links guide crawlers to what matters. robots.txt, parameter controls, orphan-page cleanup, soft 404s and redirect-chain removal protect the crawl budget. On large websites, this determines what Google is able to discover.
Indexing
Canonical tags, strategic noindex rules, segmented XML sitemaps, multilingual hreflang and duplicate-content controls. Search Console monitoring shows which pages are indexed or discovered and why Google chose to index them or leave them out.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is Technical SEO for WordPress?
Technical SEO for WordPress is the optimization of the site's technical infrastructure so that search engines (Google, Bing) and AI systems (Perplexity, ChatGPT) can crawl, index and understand the content correctly. It includes: speed (Core Web Vitals), URL structure, schema markup, sitemap, robots.txt, canonical tags and indexability.
What does Google look at in a WordPress's technical SEO?
Core Web Vitals (LCP, INP, CLS), TTFB, indexing coverage (via Search Console), heading structure (single H1, H2/H3 hierarchy), correct canonical tags, hreflang for multilanguage, valid schema markup (Product, Article, FAQPage, Organization), updated XML sitemap and absence of crawl errors (404, redirect chains, duplicate content).
Does WordPress have common technical SEO problems?
Yes: the most frequent: duplicate content from pagination without canonical, indexed tags and categories with thin content, empty author pages indexed, URLs with session or filter parameters creating duplicates, cache plugin overwriting canonical, images without alt text, and invalid schema generated by outdated plugins.
Yoast SEO vs Rank Math: which is better?
Both cover the essentials: title templates, meta description, sitemap, basic schema. Rank Math has an edge in more granular schema markup (Product, Review, HowTo, Course) and native Google Search Console integration. Yoast has a larger install base and more extensive documentation. For new projects, Rank Math Pro offers more value in the paid plan.
What is log analysis in technical SEO for WordPress?
Server log analysis reveals how Googlebot actually crawls the site, which URLs it visits, frequency, status codes returned and where it spends the most crawl budget. Tools like Screaming Frog Log Analyzer and Botify process the logs. It's the only method to confirm whether important pages are being crawled and whether crawl budget is being used efficiently.