(01) What we deliver
Find out where you're losing traffic.
Crawl analysis, indexing audit, technical errors, content gaps, backlink profile and a roadmap prioritized by impact.
(02) Problem → Solution
The challenge and the delivery.
Stagnant traffic with no visibility into the cause.
Complete diagnosis
Crawl, indexing, on-page, off-page and technical SEO analyzed.
Multiple issues with no prioritization.
Prioritized roadmap
Issues ordered by traffic impact and fix effort.
No baseline to measure progress.
Benchmark + tracking
Positions, traffic and CWV measured before and after.
(03) In detail
What makes the difference.
Crawl Analysis
Sitemap, robots, canonical and crawl errors.
On-page
Titles, meta, headings, content and keyword mapping.
Off-page
Backlink profile, referring domains and anchor text.
Technical
Speed, mobile, schema and Core Web Vitals.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What does a WordPress SEO audit include?
A complete SEO audit covers: a full site crawl (Screaming Frog), analysis of indexing coverage in Search Console, Core Web Vitals verification with field data (CrUX), backlink analysis (Ahrefs/Semrush), schema markup audit, thin/duplicate content analysis and verification of heading structure and canonical tags.
How often should I run an SEO audit?
Complete audit: annually or after significant changes (new theme, migration, URL restructuring). Simplified technical audit: every 3 months or after each relevant plugin/theme update. Continuous monitoring via Search Console (coverage, CWV, manual actions) should be weekly.
How to prioritize the issues found in the audit?
Prioritize by impact × effort. High impact, low effort first: fix 404s on pages with backlinks, add canonical on duplicate pages, fix schema errors. High impact, high effort next: content architecture restructuring, Core Web Vitals optimization, URL migration. Low impact is documented but not prioritized.
SEO audit vs content analysis: what's the difference?
An SEO audit focuses on technical and authority aspects, crawlability, indexing, links, speed, schema. Content analysis focuses on relevance, search intent per page, topic coverage gaps, content quality, keyword cannibalization between pages. A healthy site needs both.
What is keyword cannibalization and how to detect it?
Cannibalization happens when multiple pages on the same site compete for the same keyword, splitting authority. Detect it via Google Search Console (queries with multiple URLs ranking) or Semrush Position Tracking. The fix involves consolidating similar pages via canonical or 301 redirect, or differentiating each page's intent.
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption
Every project goes through Daniel Paz’s technical review.
(06) Frequently asked questions
SEO audit in detail.
What does the SEO Audit include? +
Complete technical analysis: indexing, performance, architecture, content, backlinks, Core Web Vitals and opportunities. We deliver a prioritized, actionable report.
How long does the audit take? +
It depends on the site size. Mid-sized sites take one to two weeks between data collection, analysis and writing the report with recommendations.
Do I get an action plan? +
Yes. The audit isn’t just a diagnosis. We deliver recommendations prioritized by impact and effort, ready for execution by your team or ours.
Does the audit work for any CMS? +
Yes, but we specialize in WordPress. On WordPress sites, the depth of analysis is even greater thanks to our command of the platform.
And after the audit? +
You can execute internally with our plan or hire the implementation. The audit is the starting point for a solid SEO strategy.