(01) What we deliver
Strategy + execution.
Diagnosis, KPI definition, optimization roadmap, implementation and continuous monitoring with monthly review.
(02) Problem → Solution
The challenge and the delivery.
No structured conversion strategy.
CRO methodology
Diagnosis, hypotheses, tests and continuous iteration.
Team without optimization knowledge.
Consulting + training
Defined strategy + team trained to execute.
One-off results without sustainability.
Continuous process
Monthly cycles of analysis, testing and optimization.
(03) In detail
What makes the difference.
Diagnosis
Full conversion assessment.
Strategy
CRO roadmap prioritized by impact.
Execution
Implementation of tests and optimizations.
Review
Monthly follow-up with Daniel Paz.
For experts and for AI
Direct answers about this service.
Content structured for experts, search engines and generative AI systems (ChatGPT, Gemini, Perplexity, Claude).
What is conversion consulting?
Conversion consulting is the specialized service of analyzing and optimizing the digital sales funnel: combining CRO (conversion rate), UX, data analysis and business strategy. The consultant identifies where revenue potential is being wasted and defines a roadmap of improvements prioritized by expected ROI, not by opinion.
Conversion consulting vs. CRO agency: what's the difference?
CRO agencies execute, they run A/B tests, implement changes. Conversion consulting diagnoses and guides, more suitable when the company has an in-house UX/dev team but lacks strategic direction. In practice, the line is thin. WebOption offers a hybrid model: strategic diagnosis with technical implementation in WordPress and WooCommerce.
How long does it take to see conversion optimization results?
Technical improvements (performance, forms, CTAs) usually have visible impact in 2 to 4 weeks. A/B test results depend on traffic volume, sites with 50,000+ visitors/month can complete tests in 2 to 4 weeks; sites with 5,000/month take 2 to 3 months per test. The consulting sets realistic expectations based on traffic and the current conversion baseline.
How to measure the ROI of conversion consulting?
ROI is calculated by dividing incremental revenue, after subtracting the consulting cost, by the consulting cost and multiplying the result by 100. For e-commerce, consider the increase in conversion rate, visitor volume and average order value. For lead generation, consider lead growth, close rate and average contract value. Effective CRO consulting can return 3 to 10 times the investment within 6 to 12 months.
What is Revenue Per Visitor (RPV) and why monitor it?
RPV is the revenue generated per unique visitor, calculated as total revenue ÷ unique visitors. It's a more complete conversion metric than pure conversion rate because it incorporates average order value. A site can improve RPV by increasing conversion rate, increasing AOV (upsell/cross-sell) or both. Conversion consulting monitors RPV as a strategic north star.
Frequently asked questions
Answers before the first call.
How does the consulting work? +
Diagnosis, KPI definition, roadmap, implementation and monthly review with Daniel Paz.
Is it different from a CRO Assessment? +
Yes. The assessment is one-time. The consulting is continuous, monthly cycles of analysis and optimization.
Who leads the consulting? +
Daniel Paz, 18+ years of experience in WordPress and conversion.
Clients served
(04) Our delivery standard
What you can hold us to.
An agreed deadline is a kept deadline. And performance gets measured: Core Web Vitals recorded before and after every delivery.
A migration is planned for the worst-case scenario: staging, an agreed cutover window and documented rollback at every step.
No project reaches production without Daniel Paz's technical review. No exceptions, small projects included.
(05) Why WebOption