Case · Personal brand · Health & Nutrition
A health methodology with an online presence to match.
(01) The challenge
Translating a methodology into trust.
Stella Fernandes combined knowledge from Nutrition, Physical Education, and Physiotherapy into her own methodology, Alquimia Metabólica, with services such as calorimetry and individualized follow-up. The challenge was to present the professional, explain the methodology and the space, and turn interest into booked consultations, with a welcoming tone for people deciding about their own health.
The goal was to build a digital presence that combined scientific authority with warmth, presented Stella's career and her services, and offered a direct path to booking.
Responsive design
The consultation starts on the phone.
People seeking metabolic health usually search on Instagram and Google and reach the site from their phone. The page presents the proposal, proves the professional's credibility, and makes booking easy.
(02) The approach
Authority that welcomes.
Personal brand at the center
Stella's career, with three degrees, her own clinic, and a proprietary methodology, is presented as proof of her professional authority.
Methodology explained
Alquimia Metabólica presented in accessible language: what it is, who it's for, and what changes in practice.
Services with clarity
Calorimetry, follow-up, and the physical space: each service with its own page and its own invitation.
Conversion into a consultation
"Book your consultation" as a single, repeated action: the entire site leads to the same destination.
(03) Solutions applied to the project
What was delivered, in practice.
Complete website
Home, About, Space, Services, Calorimetry, FAQ, and Contact: the brand's entire digital presence.
Methodology page
Alquimia Metabólica with its own narrative: the competitive edge front and center.
Space showcase
The physical space presented through photography: whoever books already arrives familiar with it.
Booking flow
Consultation CTA across every section, linked to the service channel.
Patient FAQ
Frequently asked questions answered before the consultation: less friction, more trust.
(04) Results
A complete personal brand online.
Degrees (Nutrition, Physical Ed., Physiotherapy)
Proprietary methodology
Development time
Project FAQ
Frequently asked questions about this case.
What did WebOption deliver in this project? +
The Alquimia Metabólica website: presentation of Stella and the methodology, service and space pages, patient FAQ, and the consultation booking flow, in WordPress, with the visual care a health brand requires.
Why does a health professional need their own website? +
Because Instagram introduces you, but doesn't sustain you: the website is where authority gets organized, training, methodology, space, and services, and where the patient finds a clear path to book. It's the difference between a follower and a patient.
Does the site talk about health responsibly? +
Yes. The content presents the methodology and the professional's real credentials, without promising results: conversion comes from trust, built with clear, honest information.
Can I get a similar result for my brand? +
Yes. Every project starts with a free diagnostic where we assess your current presence and your goals. From there, we design a website that turns your authority into bookings.
Liked this project?