Case · Web Vitals consulting · Business directory
Thousands of local pages, every one of them fast.
(01) The challenge
Local SEO is won page by page.
Guiafácil brings together thousands of businesses and service providers from across Brazil, such as restaurants, real estate agencies, and florists, organized by city and category. In a directory, every local page competes for visibility in its own region's searches, and Core Web Vitals matter for all of them. Optimizing its templates means benefiting thousands of listings at once.
The goal was to audit and optimize the Core Web Vitals of the search, category, and business page templates, helping every city and segment gain visibility with fast pages.
(02) The approach
One optimized template, thousands of pages gained.
Technical audit
Lab and field diagnostics on the templates that replicate across the entire directory.
Multiplier effect
Each template fix improves thousands of pages at once: prioritization follows scale.
Search & listings
Filters and results responding to every tap: healthy INP right where users interact the most.
Continuous monitoring
Field data tracked by page type: the green needs to hold from the capital to the countryside.
(03) Results
Performance at directory scale.
Metrics on target (LCP · INP · CLS)
Audit coverage
LCP · real users
Project FAQ
Frequently asked questions about this case.
What is Web Vitals Consulting? +
A service focused on the three metrics Google uses to measure loading experience: LCP (speed), INP (interactivity), and CLS (visual stability). We audit, prioritize, and track real user data until it reaches the green zone.
Why do Core Web Vitals matter for a directory? +
Because the business is ranking in thousands of local searches at once, and these metrics weigh into every single one. Since pages are generated from templates, each optimization multiplies across the whole directory: it's the best return per fix there is.
Does the work affect the listed businesses? +
Only positively: business pages load faster and tend to rank better in regional searches, meaning more visibility for advertisers, with no action required from them.
Can I get a similar result for my website? +
Yes. Every engagement starts with a free diagnostic where we measure your real Core Web Vitals and map out the bottlenecks. From there, we build a plan prioritized by impact on your traffic.
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