Case · SaaS platform · AI automation
WhatsApp as a sales machine, presented to match.
(01) The challenge
Selling automation requires demonstrating clarity.
IB Smart created Atenda iBot, a platform that automates WhatsApp responses, centralizes conversations from different channels and integrates everything into a CRM. The challenge was to explain a technical product in a few seconds, demonstrate value and drive the visitor to action in a market crowded with promises about artificial intelligence.
The goal was to create a site that translated the platform into concrete benefits, organizing features, plans and proof of value to turn visits into trials and trials into subscriptions.
Responsive design
Those who buy mobile customer service, buy on mobile.
Atenda iBot's audience lives on WhatsApp and reaches the site from their phone. The mobile version presents benefit, proof and call to action right in the first screen, without requiring endless scrolling.
(02) The approach
From AI jargon to a sales benefit.
Core message
"Stop losing sales on WhatsApp": the pain point in the headline, the solution right below. No technical jargon before the benefit.
Features as proof
CRM, service hub, chatbot, bulk messaging and reports are presented in a practical way. Each block answers the visitor's most important question: "What do I get out of this?"
Transparent plans
Clear pricing and installment options right on the page: whoever reaches the plan already knows what they're buying.
Conversion flow
Consistent CTAs leading to the trial and to contact: the site works the funnel, not just presenting the product.
(03) Solutions applied to the project
What was delivered, in practice.
Product website
Homepage with value proposition, features, benefits, performance and contact: the complete showcase for Atenda iBot.
Plans page
Offer and pricing presented clearly, from the cash price to installment options.
Conversion architecture
Visitor journey structured in three stages, benefit, proof and action, to drive toward the trial across every section.
AI agents presentation
The AI Agents section explains what the automation actually does, without empty promises.
WordPress technical foundation
A lightweight structure, editable by the team and ready for acquisition campaigns.
Funnel integration
Site connected to the sales process: the lead lands directly in the service flow that the platform itself handles.
(04) Platform modules
Everything the platform does, in one screen.
Integrated CRM
The entire sales process connected to WhatsApp: every conversation becomes a record, every record becomes follow-up.
Service hub
WhatsApp, Instagram, Direct and Messenger in a single screen: organized teams and better-served customers.
AI-powered chatbot
Automatic replies 24 hours a day: outside business hours, on weekends and holidays.
Bulk messaging
Campaigns and notices sent at scale, with control and segmentation.
Scheduled messages
Scheduled follow-ups so the sales timing is never missed.
Reports
Every stage of the sales and support process tracked in real time, with clear reports.
(05) Results
A technical product, explained in minutes.
Channels in a single screen
AI-powered service per day
Development time
Project FAQ
Frequently asked questions about this case study.
What did WebOption deliver in this project? +
The Atenda iBot website: information architecture, benefit-driven copy, pages for features, AI agents and plans, and the conversion flow that drives visitors to try the platform, all built on WordPress and editable by the IB Smart team.
What is Atenda iBot? +
IB Smart's platform that automates WhatsApp customer service with AI: a chatbot that replies 24 hours a day, a hub that brings WhatsApp, Instagram and Messenger together in one screen, integrated CRM, bulk messaging and sales funnel reports.
Why does a SaaS need a site like this? +
Because the site is the salesperson who greets people first. A poorly explained technical product loses the visitor in seconds; a site with a clear message, proof of value and transparent plans turns traffic into trials, and trials into recurring revenue.
Can I get a similar result for my product? +
Yes. Every project starts with a free diagnostic in which we assess your current site, positioning and funnel. From there, we design a digital presence that explains your product and converts, from design to performance.
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