Case · Marketing consultancy · RD Station
Technology and know-how, organised to sell.
(01) The challenge
Four services, one single proposition.
I.M. Company is a strategic partner of companies that use RD Station. The consultancy implements solutions, trains teams, and optimizes marketing and sales through four fronts: I.M. Implementation, Growth, Academy, and Data Intelligence. The challenge was to make intangible services more concrete, differentiate each offer, and guide visitors to the right specialist.
The goal was to position I.M. as a strategic partner, clearly present the value proposition of each service, and lead every path to a conversation with a specialist.
Responsive design
Decision-makers research wherever they are.
Marketing managers compare partners between meetings. On mobile, I.M.'s proposition is clear in a single scroll, and the "Talk to a specialist" button stays accessible at all times.
(02) The approach
Consulting explained as a product.
Seals as a portfolio
Implementation, Growth, Academy, and Data Intelligence: each seal with its own promise, audience, and scope, no alphabet soup.
On-page qualification
"I.M. is for you if...": the visitor recognizes themselves (or not) before spending the sales team's time.
RD Station authority
The positioning as strategic partner of the leading platform, highlighted: the credential that opens doors.
Consultative conversion
"Talk to a specialist" as a single, consistent CTA: the site qualifies, the specialist converts.
(03) Solutions applied to the project
What was delivered, in practice.
Corporate website
Who we are, services, differentiators, blog, and contact: the consultancy's complete presence.
Pages for the 4 seals
Implementation, Growth, Academy, and Data Intelligence, each with its own narrative and CTA.
Qualification flow
"For you if..." sections filter the lead before contact: less noise for sales.
Blog & content
Editorial structure to nurture the base and support the consultancy's SEO.
WordPress technical foundation
Website editable by the team, integrated into I.M.'s own marketing funnel.
(04) Results
One consultancy, four fronts.
Service lines
Strategic partnership
Development time
Project FAQ
Frequently asked questions about this case.
What did WebOption deliver in this project? +
The I.M. Company website: architecture for the four service lines, positioning copy, lead qualification flow, blog, and the WordPress technical foundation, all geared toward generating conversations with specialists.
What does I.M. Company do? +
It is a strategic partner for companies that use or want to implement RD Station's software: it implements the platform, trains teams, optimizes marketing and sales, and structures data intelligence, with client autonomy as a guiding principle.
How does the site differentiate the four services? +
Each seal has its own page, promise, and audience: Implementation for those just starting out, Growth for those who want to scale, Academy for those who need training, and Data Intelligence for those who decide based on data. Visitors find their own path without help.
Can I get a similar result for my consultancy? +
Yes. Every project starts with a free diagnostic where we assess your positioning and current presence. From there, we design a website that explains your services and qualifies your leads.
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