Case · Corporate website · Security & Technology
The leader in residential security, with a digital home to match.
(01) The challenge
Many solutions, many audiences, one single brand.
A pioneer and Brazilian leader in technology and security for residential complexes, Porter serves more than 2,700 condominiums and 700 thousand users in Brazil and Chile. After mergers and a brand repositioning, the new site needed to organize a broad portfolio of solutions, such as access control, remote concierge service, app, deliveries and Porter Security, for property managers, residents and franchisees.
The goal was to translate Porter's scale and pioneering position into a clear, fast institutional site, with an architecture that organizes solutions, events and content and guides property managers to sales contact without friction.
Responsive design
From the doorman to the property manager, right in the palm of your hand.
Property managers and residents typically access the Porter site from their phones, often when they need to solve a problem. Mobile navigation prioritizes solutions and sales contact, with lean menus and calls to action that are always visible.
(02) The approach
Organizing the largest operation in the sector.
Information architecture
Solutions, events, franchises and corporate content organized in a navigation that doesn't mix audiences or hide what matters.
Journeys by audience
Property managers, residents and prospective franchisees each have their own path: everyone reaches their destination in just a few clicks.
Brand & trust
Porter's navy blue and lime green were combined with real photographs of condominiums, creating an identity that conveys security and closeness.
Sales conversion
"Talk to Sales" present throughout the flow, from the hero section to the footer: the site works as a sales channel, not just an information source.
(03) Solutions applied to the project
What was delivered, in practice.
Complete corporate website
Home, About, Our History, Where We Are and Careers: Porter's journey, from Cuiabá to Chile, told with clarity.
Solution pages
Access Control, Porter Concierge, App, Porter Entregas and Porter Security: each solution with its own page and its own audience.
Events hub
Porter Summit and Jornada Porter with schedule, cities and registration: Brazil's largest event for property managers deserves a digital stage.
Franchise channel
Become a Franchisee, with its own journey for presentation and lead capture.
Blog & content
Editorial structure for content that educates property managers and fuels the brand's SEO.
Multilingual
Portuguese and Spanish: the Chile operation served in the customer's own language.
(04) Style guide
Colors, typography and components reinforce the proposition of a brand that sells security. The navy blue conveys authority, the lime green adds energy and the light base makes the communication welcoming and consistent, from the site to event materials.
Porter Navy
#181349
Action Blue
#235DBC
Highlight Lime
#D3F482
Mist White
#F5F7FB
Typography
Poppins
Display & body · 400 to 700
Section title
Body text in Poppins: geometric and welcoming, readable for the property manager who decides and for the resident who uses it every day.
Components
(05) Results
The scale of the operation, in numbers.
Condominiums served
Users on the system
Countries (Brazil and Chile)
Development time
Project FAQ
Frequently asked questions about this case study.
What did WebOption deliver in this project? +
Porter's complete corporate website: information architecture, on-brand design, solution and event pages, franchise channel, blog and a multilingual structure (Portuguese and Spanish) built on WordPress with a focus on performance and conversion.
How does the site organize so many different solutions? +
With separate journeys by audience. Property managers find the solutions and sales contact; residents learn about the app and services; prospective franchisees have their own channel. The navigation avoids mixing messages: each page speaks to just one person.
Does the site serve more than one country? +
Yes. Porter operates in Brazil and Chile, and the site follows suit: structured in Portuguese and Spanish, with the same identity and the same clarity in both languages.
Can I get a similar result for my company? +
Yes. Every project starts with a free diagnostic in which we assess your current site, performance, SEO and business objectives. From there, we design a digital presence that matches the scale of your operation, from architecture to design system.
Liked this project?