Daniel Paz

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Daniel Paz

CEO · WebOption WordPress · Performance · SEO Updated Jun 2026
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Short bio

15 years building the web that performs

Daniel Paz is the CEO of WebOption and one of Brazil's recognized specialists in high-performance WordPress projects. He delivers projects for national and international companies that demand maximum availability, security and SEO that survives complex migrations.

Engineering-driven work: every project goes through a technical audit, risk map and measurable criteria: Core Web Vitals in the green, zero SEO loss, TTFB under 200ms.

Expertise

WordPress WooCommerce Technical SEO Core Web Vitals Web Performance GEO · AI CMS Migration LGPD · Compliance WCAG Accessibility PHP · MySQL Web Infrastructure Corporate Training
15+Years in the field
100+Projects delivered
Top 3in WordPress · Brazil
98Average PageSpeed

Credentials

2009 →

CEO · WebOption

Founded and scales the agency specialized in enterprise solutions for WordPress, performance and technical SEO.

Top 3

Brazil-based specialist in WordPress

Recognized technical reference in high-performance work on WordPress in the national market.

100+

Projects delivered

CMS migrations, enterprise websites, e-commerce and portals: national and international.

Sebrae

Sebrae strategic partner

Consultant for SMEs and large corporations through a partnership with Sebrae.

Contributions

Mentor and trainer

Trains teams in WordPress, performance and development best practices.

Technical courses

Created the WP Light, Speed Up, Technical SEO and GEO courses available at WebOption.

Weekly technical content

Publishes technical articles on WordPress, SEO, GEO and web performance.

Editorial transparency

Articles based on hands-on experience and tests in real projects, reviewed periodically.

Featured article

Migration

Sitecore to WordPress Migration: A Complete Enterprise Guide

Plan your Sitecore to WordPress migration with guidance on content mapping, architecture, costs, integrations, SEO, testing, and launch.

Daniel Paz

Daniel Paz

16 oct 2026 · 7 min

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All articles

29 articles

Technical knowledge, in the open

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