Case · Trademarks & Patents · Franchise network
One franchise network, one site.
(01) The challenge
Explaining the INPI to people who just want to protect their name.
Regicenter has protected trademarks and patents since 2012 and has more than 5,000 brands protected, with service delivered by a franchise network spread across Brazil. Clients arrive afraid of losing the name they built, but the subject is technical: classes, deadlines, oppositions and INPI requirements. And the operation has two ends: the regional unit serves the client, the head office runs the process.
The goal was to turn trademark registration into a simple decision: a free brand search on the very first screen, services explained in the language of business owners, and every visitor guided to the nearest Regicenter unit.
Responsive design
A brand search that fits in your pocket.
Whoever is thinking about registering their name is in the middle of running their own business. On mobile, the free search shows up right away, and the toll-free number is one tap away.
(02) The approach
From the fear of losing a name to the INPI filing.
Risk before the service
The home page shows what is exposed when a brand is unprotected: storefront, packaging, marketing and expansion plans.
A four-step process
From the first search to the certificate, in the same language clients later find in their client area.
Franchises on the map
An interactive map with every unit and how each one serves clients: online, in person or both.
Proven trust
Since 2012, more than 5,000 brands protected and real Google reviews of the units, right on the site.
(03) Solutions applied to the project
What was delivered, in practice.
Three-language site
Portuguese, English and Spanish, for clients protecting their brand in Brazil and abroad.
Service pages
From clearance searches to international registration, each service with what the client needs to know before hiring.
Free brand search
A form above the fold on the home page that routes each request to the network's service team.
Franchise map
More than 30 units with state and service type, with the map loaded only when the visitor asks for it.
Blog and FAQ
Articles on INPI classes, deadlines and costs, plus the questions that come in every day.
(04) The operation on the site
The Regicenter network, on one screen.
Free brand search
Visitors enter the brand they want to protect and get a feasibility analysis before any filing.
Intellectual property services
Trademarks, patents, software, copyright, industrial design and INPI defenses.
Unit map
The network's franchises on the map, with each one's service type.
Google reviews
A 5.0 rating across unit reviews, displayed on the site itself.
Become a franchisee
A page dedicated to growing the network, with the service model and head office support.
Network blog
Content on the INPI, classes and costs, written by the team to answer questions before the first contact.
(05) Results
A nationwide network, organized on a single site.
Brands protected by the network
Units on the map
Languages: PT, EN and ES
Development time
Project FAQ
Frequently asked questions about this case.
What did WebOption deliver in this project? +
Regicenter's site in WordPress, in three languages: a home page with the free brand search, service pages, a franchise map, a page for new franchisees, a blog and an FAQ. All built on a custom theme and blocks that the team edits without relying on a developer.
What does Regicenter do? +
It has protected trademarks and patents in Brazil and abroad since 2012, with legal, technical and administrative advisory. Clients are served by the franchise units, and the head office runs the process with the INPI, Brazil's patent and trademark office.
How does the site handle a franchise network? +
Each unit appears on the map with its state and service type. The site also explains who does what: the regional unit handles the relationship, the head office handles the INPI process.
Can I get a similar result for my company? +
Yes. Every project starts with a free diagnosis in which we assess your digital presence and your operation. From there, we design a site that explains your service and generates qualified leads.
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